Is Your Make Up Ageing You?
1st February 2018
#beauty#eye make up#lips#make up#mature make up#skincare
Is Your Make Up Ageing You?...
The Mature Womans Guide
To Applying Age Defying Make Up
The Bad News...
Make up can be a minefield for most of us, but for more mature women ageing in itself can be an ongoing ordeal of waking up to another wrinkle or another make up trend that you just don't understand or even like. As we get older some women find it really difficult to adapt to the ageing process and embrace the new stages of their life with a fresh outlook on their ever-evolving image. Fashions and styles change and some women don't move with the times, meaning they are stuck in a styling nightmare. Not even realising what they are doing with their make up, in particular, is ageing them even more! The bad news is this only gets worse with age!
Are you stuck in a make up rut?..
We change our clothes with the seasons and our style over the years, but why do so many women stick to the same make up? The simple answer is make up education. Most women are stuck in a rut and just need showing new products and techniques to help them move with the times. If you think about all every day or life-changing events we go through as women, periods, pregnancy, menopause and stress. Not to mention all the external factors that influence how we age, skincare, lifestyle, diet, alcohol, environment and illness to name but a few. It is no wonder that we can't still get away with doing our make up like we did when we were 17. Our needs as women are constantly changing and the frightening thing is so many women let that change completely engulf their self-esteem and sense of who they are.
Pregnancy and then the menopause...
Post pregnancy is a great example of how you can lose your sense of who you are. You have a beautiful little baby, who you adore and you love being a mummy, but who you were before you were a mum seems like a distant memory. You don't know what clothes to wear or if they will even fit you again. How should the new you should style yourself?! You feel like you don't even have 5 minutes to go for a wee in peace let alone to apply your make up. Imagine fast forwarding to your second pregnancy, maybe even a third or fourth, then maybe the menopause too. It's easy to see how lost you may feel by the time you are middle-aged. I meet a lot of women who feel worn out due to the demands of motherhood. It can leave you feeling like you just don't have time to make an effort or you simply forget how. Often women then lose their confidence following having children and then later in life, even with more time it is hard to know what to do to find yourself again. Of course, this isn't the case for every woman but it may be that you are reading this and you can relate to what I am saying....
I meet many women like you in my job who all feel the same.
The Good News...
There is some good news though! There are some simple steps you can take, particularly with your make up, which in some cases can take up to 10 years off your overall appearance. We need to implement positive change and not every woman will know how to tackle this on their own, but don't be afraid to look for help. A good make up artist will be a great source of knowledge and useful information to help you make the most out of the way you look. I have helped hundreds of women refresh their make up look to make them look and feel more youthful and confident. I love being a make up artist and the best way I can share my passion with other people is through teaching! I get so much satisfaction from restoring the self-esteem of women that have simply lost there way.
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Here are a few tips for a more mature woman when applying make up....
When applying eye make up...
Do - Use a lighter eyeshadow on the inner corners of your eye and on your brow bone to brighten the eyes and make them look more open.
Don't - Use lots of sheer shadow all over your eyelid if you have more fine lines and wrinkles. Iridescent shadow will draw more attention to any fine lines and wrinkles.
Foundation for more youthful looking skin...
Do - Use a liquid foundation for a more sheer coverage. A dewy finish will make your skin look more youthful.
Don't - Use medium to full coverage foundations unless you have very problematic skin that needs more coverage. Full coverage foundations tend to look flat on mature skin. A think layer of foundation tends to emphasise the wrinkles and dryness of mature skin.
Powder yes or no?
Do - Use powders sparingly, if at all. Powder tends to cling to fine lines and wrinkles. Always go for mineral powders if you really don't like liquid.
Don't - Use powder foundation unless you are using very minimal amounts.
When applying Highlighter...
Do - Use luminous primers (underneath your foundation) to create a youthful glow. Use highlighter sparingly as again it will emphasise fine lines and wrinkles.
Always opt for cream and liquid over iridescent powders.
Don't - Overdo it. Less is more. Strategically highlight avoiding lines and wrinkles.
Enhance your lips...
Do - Use lipstick to enhance your lips. Go for more natural shades that are closer to your natural lip colour. Berry tones are always a winner. Overline your lips slightly to create fuller looking lips, this will instantly look more youthful.
Don't - forget to use lipliner. It will stop your lipstick from bleeding (looking frayed on the edges of your lips). Make sure your lip liner isn't too dark against your lipstick, keeping the line soft and subtle will make you look more youthful.
Brows and lashes...
Do - Fill out your brows with powder to make them look fuller and thicker. This will instantly make you look more youthful. As we age we loose hair, make up can be used to give the illusion of fuller brows. Get your lashes tinted to add more depth to the lash line, or better yet get a lash lift to give the illusion of thicker fuller lashes naturally!
Don't - Be afraid to draw your brows on. As we lose hair when we age, along with that we also lose the definition of our bone structure because of the lack of brows. Drawing them on is a great way to get that framework back into your face! A lick of mascara goes a long way to framing your face even when wearing no other make up, so don't leave home without it!
How to Prep your skin for a flawless make up application...
Skincare is a vital part of preventing the ageing process. The later you start with a good skincare routine the quicker the years will creep up on you later down the line. Using better products with anti-ageing ingredients will also instantly improve the condition of your skin, resulting in a more flawless make up application.
Here are a few basic skin care tips for a more mature woman...
1. Follow at least the most basic skincare routine. Cleanse, tone and moisturise.
2. Always remove your make up at the end of the day
3. EXFOLIATE to remove your dead skin cells. Skin will instantly look brighter. Dead skin build up makes your skin look tired and dull and emphasises fine lines and wrinkles.
4. Use a primer to smooth over fine lines and wrinkles, even skin tone and minimise open pores.
5. Use anti-wrinkle cream around your eyes to target crows feet.
Would you like to take 10 years off with Just make up?...
If you read this blog and it really resonates with you then we would love to hear from you! There is nothing quite like a professional makeover to boost your self-esteem!
Make up education should be considered an investment. We can teach you how to effectively apply your make up to emphasise all your best features. Following your make up lesson, you will no longer waste time or money on make up products you don't need or know how to use. For those of you that love being pampered, you can just let us take care of your beautifying with a special occasion makeover. Whether a lesson or a makeover, either is fine with us!
Click here to see the next up and coming 10 Years Younger Masterclass dates
I hope you found this blog useful or that you were able to share it with someone else who might. I love nothing more than empowering all the women I am lucky enough to meet or reach, whether that be with my skills or simply just by giving my advice.
Suezanna xoxo